Every election cycle involves more and more use of the internet and web technology than the last one. This year not only are the candidates making use of web tools and social media but also the mainstream media themselves.
The Courier Mail has used TagCrowd to analyse the transcripts of the two party leaders’ first campaign speeches, and unsurprisingly the economy has been revealed as one of the key themes of both speeches.
The TagCrowd analysis of Courier-Mail reports of both Ms Bligh’s and Mr Springborg’s first campaign speeches shows “economic” was a key word in both.
Of more interest though is what each speech revealed as the main message of each party.
The terms “crisis”, “financial” and “global” were also dominant in Ms Bligh’s speech.
In Mr Springborg’s speech, key words included “credit” and “rating” (Mr Springborg attacked the Government’s downgraded credit rating), and “standards”.
The Premier is pushing the message that times are going to get tougher and Labor is the party to lead Queensland through this global crisis. Meanwhile the LNP Leader is targeting the current government’s performance and the need for fresh ideas from a new government.
Both campaign themes are familiar to voters. The ALP ran their last election campaign based on their track record and experience managing Queensland, while the LNP (then the National/Liberal coalition) attacked the government’s performance on health and water issues.
The first Newspoll results released today show Labor ahead 53-47 on a two-party-preferred basis, not yet enough for the LNP to win government.
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